Privacy policy

BEASTHAMMER Ltd Privacy Policy

Last Updated: 1 November 2025

Welcome to BEASTHAMMER Ltd! This Privacy Policy explains how we collect, use, and share your personal information when you visit beasthammer.com (the “Site”), buy our fitness gear, or interact with us through our services (collectively, “Services”). “You” means you as a customer, visitor, or anyone whose info we collect under this policy. This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR) where applicable. We’re a fitness clothing retailer registered in England and Wales with company number 08733634, based at 10 Cherrywood Close, LS14 2HF Leeds, West Yorkshire, United Kingdom. We are registered with the Information Commissioner’s Office (ICO) under registration number. Our store runs on Shopify Inc.’s platform.

Read this policy carefully. By using our Services, you agree to it and our Terms of Service at https://beasthammer.com/policies/terms-of-service. If you don’t agree, please don’t use our Services.

1. Changes to This Policy

We may update this policy to reflect changes in our practices or for legal, operational, or regulatory reasons. We’ll post the revised version on our Site with an updated “Last Updated” date. Check back regularly, as your continued use means you accept any changes.

2. How We Collect Your Information

We collect personal info to provide our Services. This info identifies or relates to you. Here’s how we get it:

From You Directly: When you:

  • Sign up or order (name, email, address, phone, payment details).
  • Use your account (username, password, security questions).
  • Shop (items viewed, carted, purchased, reviews, gift cards).
  • Contact us (messages to support). You can skip some info, but it might limit features.

Automatically: We use cookies and similar tools to gather usage data, like:

  • Device and browser details.
  • IP address and network info.
  • How you use our Site (pages, clicks).

From Third Parties: We work with:

  • Shopify (platform provider).
  • Payment processors (e.g., Klarna) for orders.
  • Shipping firms and analytics providers helping us out.

3. How We Use Your Information

We use your info to:

  • Deliver Services: Process orders, ship gear, manage accounts, handle returns, and send updates like order confirmations. For processing payments and fulfilling orders, we rely on contractual necessity (Art. 6(1)(b) GDPR).
  • Market to You: Send promos via email or show ads, with your consent where required. In the EEA, this may also be based on our legitimate interest to promote our gear (GDPR Art. 6(1)(f)).
  • Keep Things Secure: Spot fraud or misuse, keeping our Site safe. In the EEA, this is our legitimate interest (GDPR Art. 6(1)(f)).
  • Improve and Support: Answer queries, tweak our Site, and analyse usage for a better experience. In the EEA, this is our legitimate interest (GDPR Art. 6(1)(f)).
  • Meet Legal Needs: Follow laws, enforce our Terms, and protect our rights or yours. In the EEA, this is to comply with a legal obligation (GDPR Art. 6(1)(c)).

4. Cookies and Tracking

We use cookies to run our Site, save preferences, and analyse usage. Shopify powers this - see their cookie policy at shopify.com/legal/cookies. Third parties may use cookies for tailored ads. Manage cookies via your browser settings, but blocking them might affect Site features.

Facebook (Meta) Pixel and Advertising We use Meta Pixel, a tool provided by Meta Platforms Ireland Ltd, to help measure ad effectiveness and show you relevant ads on Facebook, Instagram, and across the Meta network. This pixel allows Meta to collect or receive data from our Site and use it for ad measurement and targeting. Data collected may include pages visited, actions taken (like purchases), and your device or browser info. Meta processes this data under its own Privacy Policy at https://www.facebook.com/about/privacy. You can control how Meta shows you ads by adjusting your settings in your Facebook Ad Preferences or through the Your Online Choices tool. We do not currently respond to ‘Do Not Track’ browser signals. If your browser sends a Global Privacy Control (GPC) signal, we’ll treat it as an opt-out from ad tracking where required (e.g., CCPA). Learn more at allaboutdnt.com. For detailed information on the cookies we use and how to manage preferences, please see our Cookie Policy at [link to cookie page].

5. How We Share Your Information

We share your info when needed, including:

  • Service Providers: With Shopify, payment processors (e.g., Klarna), shipping firms, and analytics helpers (e.g., usage trackers) to run our Services.
  • Marketing Partners: With ad platforms, including Meta (Facebook and Instagram), Google, and others, to promote our gear under their privacy rules, with your consent where needed.
  • Your Request: When you ask us to, like shipping orders or using social media logins.
  • Affiliates: Within our group to keep our business going.
  • Legal/Business Needs: For mergers, legal orders (e.g., subpoenas), or to defend our rights and yours.

Over the past 12 months, we’ve shared contact, order, shopping, and usage data with Shopify, payment processors, shipping partners, analytics firms, and advertising platforms such as Meta and Google. We don’t sell your info or use it to guess traits without consent.

6. SMS Marketing

By providing your phone number at checkout, through our website forms, or by subscribing in any other way, you consent to receive text messages from BEASTHAMMER regarding updates, promotions, and order notifications. These messages may be sent using automated technology, and message frequency may vary. Standard message and data rates may apply.

How We Use Your Phone Number
We collect phone numbers only to send you messages directly related to BEASTHAMMER, such as reminders about abandoned checkouts, exclusive early access to new drops, updates about restocks, and limited releases. We do not use your number for unrelated marketing or share it with other brands.

You may opt out of receiving SMS marketing messages at any time by following the unsubscribe instructions in the message or by contacting us directly at the email address listed in this Privacy Policy. Your consent to receive SMS messages is not a condition of any purchase.

We process and store your personal information, including your phone number, in accordance with applicable data protection laws, including the UK GDPR, EU GDPR, and the U.S. Telephone Consumer Protection Act (TCPA). We do not sell, rent, or share your phone number with third parties for their own marketing purposes.

SMS Abandoned Cart Tracking
Our website uses cookies and plugins to help identify when a shopping cart has been abandoned. This data helps us determine when to send cart reminder messages via SMS. For example, BEASTHAMMER Ltd’s website uses cookies to track items you add to your cart, including when you leave the site without completing a purchase. This information is used only to send cart reminder messages and improve your shopping experience.

Third-Party Data Sharing
We do not share SMS opt-in data or consent with any non-affiliated third parties. Any data collected for SMS messaging is used solely for BEASTHAMMER communications and will not be disclosed or sold to others.

Location Tracking and Location-Based Services
If you enable location tracking or location-based features, for example localized shipping updates or nearby event notifications, we may collect your approximate location using your device settings. This information helps us provide more relevant updates and improve your experience. You can disable location access at any time through your device or browser settings.

7. Third-Party Websites

Our Site may link to other sites we don’t control. Check their privacy policies if you visit. We’re not responsible for their practices. Public posts, like on social media, can be seen by others - we can’t control that.

8. Children’s Data

Our Services aren’t for kids under 16. We don’t knowingly collect their info. If a child’s data slips through, parents can email support@beasthammer.com to delete it. We don’t “sell” or “share” data of kids under 16, as defined by law.

9. Security and Retention

No security is perfect. We take reasonable steps to protect your info, but we can’t guarantee total safety. Data sent to us might not be secure in transit, so avoid insecure channels for sensitive stuff. We keep your info as long as needed to run your account, provide Services, meet legal duties, or settle disputes - then we delete or anonymise it. We generally retain order records for up to six years to comply with tax and accounting laws.

10. Your Rights

Depending on where you live, you may have these rights: For individuals in the EEA, UK, or other jurisdictions with similar laws, these rights are provided under the GDPR/UK GDPR:

  • Access: See what info we have about you.
  • Correct: Fix wrong details.
  • Delete: Ask us to erase your data.
  • Portability: Get a copy or send it elsewhere.
  • Opt-Out: Stop “selling” or “sharing” for ads (we don’t now, but you can say no). You may also use a Global Privacy Control (GPC) signal if your browser supports it.
  • Restrict: Limit our use of your info.
  • Withdraw Consent: Pull back permission if we rely on it.
  • Object: Object to the processing of your personal data where we are relying on legitimate interests (or those of a third party), for direct marketing purposes, or for purposes of scientific/historical research and statistics.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us to exercise these rights. Update your account online or email support@beasthammer.com to exercise these. We’ll verify your identity (e.g., email, account info) before acting. For promos, unsubscribe via email links - order updates will still come. We won’t treat you worse for asking.

11. Automated Decision-Making

We do not use automated decision-making, including profiling, that produces legal effects concerning you or similarly significantly affects you, as defined under the UK GDPR and EU GDPR. If we introduce such processes in the future, we will update this policy and inform you of your rights to object or request human intervention.

12. Complaints

Got a privacy issue? Email support@beasthammer.com. Not satisfied? Appeal to us or contact your local data protection authority. EEA residents can find theirs here: edpb.europa.eu/about-edpb/about-edpb/members_en.

13. International Transfers

We’re UK-based, but your info may go to the EU, USA, or beyond for processing by us, Shopify, or partners. For EEA data leaving Europe, we use Standard Contractual Clauses approved by the European Commission or UK, unless it’s a country deemed safe by law. If our US partners certify under the EU-US Data Privacy Framework (DPF), we may rely on that instead - check their status if curious. This keeps your info protected.

14. Contact Us

Questions or rights requests? Email support@beasthammer.com or write to BEASTHAMMER Ltd, 10 Cherrywood Close, LS14 2HF Leeds, West Yorkshire, United Kingdom. We’re the data controller under applicable laws.